Teaching.

Undergraduate Courses Taught

 

Principles of International Business

Marketing Research

Consumer Behavior

Marketing Management

Digital Marketing

E-Marketing Strategy

Software Tools for Design
Customer Insights Using Technology

Marketing in Europe (taught in Luxembourg)

 

 

Graduate Courses Taught

 

Marketing Management

Marketing Research

Consumer Marketing & Behavior

Marketing Analytics
Digital Marketing
Services Marketing
Welch Competency Demonstration & Implementation (MBA capstone)

Fall 2020 Courses

  • MK 320-B Consumer Behavior   11:00 am-12:15 pm Tue/Thu

  • MK 362-A Marketing Research       12:30-1:45 Tue/Fri

  • MK 362-B Marketing Research 5:00-6:15 pm Tue/Thu

  • WGB 604 Welch Competencies I 6:30-9:30 pm Mon

© 2023 David G. Taylor, Ph.D.