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Refereed Journal Articles

Trang, T., Taylor, D. & Wen, Chao (In Press), “Enhancing Perceived Quality and Brand Loyalty Through Brand Co-Creation: A Study of Branded Apps”, Journal of Research in Interactive Marketing17(4), 562-580.


Taylor, D. & Frechette, M. (2022). Impact of Covid-19 Pandemic on Faculty Performance and Burnout. Journal of Marketing Education, 44(2), 134–148.

Taylor, D. (2020). Putting the ‘self’ in selfies: How narcissism, envy and self-promotion motivate sharing of travel photos through social media. Journal of Travel & Tourism Marketing, 37(1), 64-77.


Taylor, D., Strutton, D. (2016). Does Facebook Usage Lead To Conspicuous Consumption? The Role of Envy, Narcissism and Self-Promotion. Journal of Research in Interactive Marketing, 10(3), 231-248.


Taylor, D., Levin, M. (2014). Predicting Mobile App Usage for Purchasing and Information-Sharing. International Journal of Retailing & Distribution Management, 42(8), 759-774.


Strutton, D., Tran, G., Taylor, D. (2013). Fighting Dragons With Dragons: Approaches for Negotiating With Chinese Partners. Business Horizons, 56(5), 561-572.


Pentina, I., Taylor, D. (2013). Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining with Groupon?. Journal of Interactive Advertising, 13(2), 66-74.


Tran, G., Strutton, D., Taylor, D. (2012). Do Microblog Postings Influence Perceptions of Retailers’ E-servicescapes?. Management Research Review, 35(9), 818-836.


Taylor, D., Strutton, D., Thompson, K. (2012). Self-Enhancement As Motivation To Share Online Advertising Through eWOM. Journal of Interactive Advertising, 2(12), 13-28.


Taylor, D., Voelcker, T. A., Pentina, I. (2011). Mobile Application Adoption By Young Adults: A Social Network Perspective. International Journal of Mobile Marketing, 6(2), 60-70.


Strutton, D., Taylor, D., Thompson, K. (2011). Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?. International Journal of Advertising, 30(4), 559-586.


Strutton, D., Taylor, D. (2011). What Would Don Draper Do? Restoring The Contemporary Agency Mojo. Business Horizons, 54, 467-479.


Pentina, I., Amialchuk, A., Taylor, D. (2011). Exploring Effects of Online Shopping Experiences on Browser Satisfaction and e-Tail Performance. International Journal of Retail and Distribution Management, 39(10), 742-758.


Taylor, D., Lewin, J., Strutton, D. (2011). Friends, Fans, and Followers: Do Ads Work on Social Networks?. Journal of Advertising Research, 51(1), 258-275.


Taylor, D. (2010). Putting A Face With A Name: Avatars, Relationship Marketing and Service Recovery. International Journal of Electronic Marketing & Retailing, 3(4), 363-381.


Taylor, D., Strutton, D. (2010). Has E-Marketing Come of Age? Modeling Historical Influences on Post-Adoption Era Internet Consumer Behaviors. Journal of Business Research, 9-10(63), 950-956.


Pentina, I., Taylor, D. (2010). Exploring Source Effects for Online Sales Outcomes: the Role of Avatar-Buyer Similarity. Journal of Customer Behaviour, 9(2), 135-150.


Taylor, D., Davis, D. F., Jillapalli, R. (2009). Privacy Concern And Online Personalization: The Moderating Effects of Information Control and Compensation. Electronic Commerce Research, 9(3), 203-223.


Pentina, I., Taylor, D., Voelker, T. (2009). The Roles of Self-Discrepancy and Social Support in Young Females‟ Decisions to Undergo Cosmetic Procedures. Journal of Consumer Behaviour, 8(4), 149-165.


Book Chapters



Taylor, D., Pentina, I., Tarafdar, M. (2018). Is More Less, Or Is Less More? Social Media’s Role in Increasing (And Reducing) Information Overload From News Sources. In Angeline Close Scheinbaum (Ed.), The Dark Side of Social Media (pp. 147-175). New York, NY: Taylor & Francis/Routledge.


Taylor, D., Pentina, I.. Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity and Attractiveness Affect Purchase Outcomes? (2015) In Angeline Close (Ed.), Online Consumer Behavior:  Theory and Research in Social Media, Advertising, and E-Tail. Taylor & Francis.



Taylor, D., AMS World Marketing Congress, "First Impressions: The Impact Of Graphic Syllabi On Student Attitudes," Academy of Marketing Science, Porto, Portugal. (June 2018).


Taylor, D., AMS World Marketing Congress, "Social Media Usage, FOMO And Conspicuous Consumption: An Exploratory Study," Academy of Marketing Science, Porto, Portugal. (June 2018).


Pentina, I., Basmanova, O. & Taylor, D., AMS World Marketing Congress, "Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role?," Academy of Marketing Science, Paris, France. (July 2016).


Taylor, D., AMS World Marketing Congress, "“(Don’t You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media," Academy of Marketing Science, Paris, France. (July 2016).


Almeida, A., Lurdes, S., Taylor, D., International Conference on Marketing & Consumer Behaviour, "Receptivity to advertising in social networks: an empirical replication with Portuguese users," Association for Research in Design, Marketing and Communication, Porto, Portugal. (May 2013).


Pentina, I., Taylor, D., AMA Summer Educators Conference, "Regulatory Focus and Daily Deal Message Framing: Are We Saving or Gaining with Groupon?," American Marketing Association, Chicago, IL. (August 2012).


Taylor, D.,  Pentina, I. & Voelcker, T. A., 2011 AMS Annual Conference, "'I Will If You Will': The Effect of Social Network Ties on the Adoption of Mobile Apps," Academy of Marketing Science, Coral Gables, FL. (May 2011).


Pentina, I., Taylor, D. & Bailey, A., 2010 AMS Annual Conference, "Source Effects In Online Sales Situations: The Role of Avatar-Buyer (Dis)similarity," Academy of Marketing Science, Portland, OR. (May 2010).


Taylor, D., 2010 AMS Annual Conference, "The Effect of Service Failure and Recovery on Brand Relationships:  An Attitude-Adaptation Model," Academy of Marketing Science, Portland, OR. (May 2010).


Taylor, D., 2009 AMS Annual Conference, "Real-Time Service Encounters and Customer Satisfaction: Online Monitoring of Core Service Delivery," Academy of Marketing Science, Baltimore, MD. (May 2009).


Taylor, D. (Presenter & Author), AMA Winter Educators' Conference, "Psst, About That Prof': College Students' Word of Mouth, Instructor Evaluation and Course Selection," American Marketing Association, Tampa, FL. (February 2009).


Taylor, D. (Presenter & Author), 2008 AMS Annual Conference, "Virtual Connections: The Role of Avatars in Online Relationship Marketing," Academy of Marketing Science, Vancouver, BC. (May 2008).


Other Contributions



Taylor, D. and Pentina, I., eds. (2017) “Branding in the Era of Web 2.0 (and Beyond)”, Special Issue of Journal of Product & Brand Management, 26(4).

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