Bio

I have been a faculty member in the Jack Welch College of Business & Technology since 2010, and I'm currently Associate Professor of Marketing.  I formerly served as Associate Dean, Department Chair and director of our now-defunct Luxembourg campus. Prior to entering academia, I worked in various marketing roles for 14 years in the apparel, technology and airline industries.

Education

  • PhD, Marketing, University of North Texas (2010)

  • MBA, University of North Texas (2003)

  • BBA, LeTourneau University (2002)

  • BS (Journalism), University of Texas-Tyler (2001)

Administrative Experience

  • Academic Director, SHU Luxembourg (2020-2022)

  • Associate Dean, WCBT (2021-2022)

  • Department Chair, Marketing (2019-2021)

  • Founder/Program Director, SHU Semester in Luxembourg (2017-2022)

  • Co-Founder/Program Director, MS in Digital Marketing (2013-2015)

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Academic Appointments

  • Associate Professor, Sacred Heart University (2016-Present)

  • Assistant Professor, Sacred Heart University (2010-2016)

  • Teaching Fellow, University of North Texas (2007-2010)

Professional Experience

I am Associate Editor of the Journal of Research in Interactive Marketing

David G. Taylor, PhD

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  • Digital Marketing Analyst-American Airlines, TM Advertising (2003-2007)

  • Marketing Manager, Promotional Products Association (2002-2003)

  • Product Marketing Manager, epicRealm (2000-2001)

  • Channel Manager, Software Spectrum (1999-2000)

  • Marketing Communications Manager, Virtual Solutions (1998-1999)

  • Marketing Coordinator, Miller Freeman (1994-1998)

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