My research is primarily in the areas of digital marketing, social media, advertising and branding. I have published in premier journals such as Journal of Business Research, Journal of Advertising Research, Journal of Travel & Tourism Marketing and others.
I am Associate Editor (Americas) for the Journal of Research in Interactive Marketing.
I teach courses at both the undergraduate and graduate level in:
... and many others.
SHU in Luxembourg
My "home away from home" is Luxembourg, a small but dynamic country in the heart of Europe. I am Director of Campus Integration for SHU Luxembourg, overseeing graduate programs and undergraduate initiatives, both short-term and the SHU Semester in Luxembourg. Considered one of the financial centers of Europe, Luxembourg plays an outsized role in European business.