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David G. Taylor, PhD

I am Associate Professor of Marketing at the Welch College of Business & Technology at Sacred Heart University, as well as Associate Professor of Marketing.

Department of Marketing
Sacred Heart University
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Research

My research is primarily in the areas of digital marketing, social media, advertising and branding. I have published in premier journals such as Journal of Business Research, Journal of Advertising Research, Journal of Travel & Tourism Marketing and others.

I am Associate Editor (Americas) for the Journal of Research in Interactive Marketing.

Teaching

I teach courses at both the undergraduate and graduate level in:

  • Marketing research

  • Consumer behavior

  • Digital marketing

  • Services marketing

  • Marketing management

... and many others.

Administrative

I have extensive experience as an academic administrator, including Program Director, Department Chair and Associate Dean.  In addition, I oversaw SHU Luxembourg, our European satellite campus, the premier business school in Luxembourg.  The campus was home to 80+ local and international MBA students, as well as dozens of undergraduate students participating in study abroad, and earned accolades for its innovative programs such as the MBA with Internship, Sustainability Platform and other partnerships with the Luxembourg business community.

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