My research is primarily in the areas of digital marketing, social media, advertising and branding. I have published in premier journals such as Journal of Business Research, Journal of Advertising Research, Journal of Travel & Tourism Marketing and others.
I am Associate Editor (Americas) for the Journal of Research in Interactive Marketing.
I teach courses at both the undergraduate and graduate level in:
... and many others.
SHU in Luxembourg
My "home away from home" is Luxembourg, a small but dynamic country in the heart of Europe. I am liaison for graduate programs at SHU Luxembourg and director of the undergraduate Semester in Luxembourg since 2017. Considered one of the financial centers of Europe, Luxembourg plays an outsized role in European business.