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David G. Taylor, PhD

I am Acting Dean at the Welch College of Business & Technology at Sacred Heart University.  I have also served in a number of administrative roles, including Associate Dean, Director of Luxembourg Campus, Department Chair and Program Manager.


Sacred Heart University
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Research

My research is primarily in the areas of digital marketing, social media, advertising and branding. I have published in premier journals such as Journal of Business Research, Journal of Advertising Research, Journal of Travel & Tourism Marketing and others.

I am Associate Editor (Americas) for the Journal of Research in Interactive Marketing.

Teaching

I have taught courses at both the undergraduate and graduate level in:

  • Marketing research

  • Consumer behavior

  • Digital marketing

  • Services marketing

  • Marketing management

... and many others.

Administrative

I have extensive experience as an academic administrator, including Program Director, Department Chair and Associate Dean.  In addition, I oversaw SHU Luxembourg, our European satellite campus and the premier business school in Luxembourg.  Currently, I am acting dean of the AACSB-accredited Welch College of Business & Technology, overseeing nearly 70 full-time faculty and staff and nearly 4,000 undergraduate and graduate students in business, computer science and engineering programs.

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