


Research
My research is primarily in the areas of digital marketing, social media, advertising and branding. I have published in premier journals such as Journal of Business Research, Journal of Advertising Research, Journal of Travel & Tourism Marketing and others.
​
I am Associate Editor (Americas) for the Journal of Research in Interactive Marketing.
Administrative
I have extensive experience as an academic administrator, including Program Director, Department Chair and Associate Dean. In addition, I oversaw SHU Luxembourg, our European satellite campus and the premier business school in Luxembourg. Currently, I am acting dean of the AACSB-accredited Welch College of Business & Technology, overseeing nearly 70 full-time faculty and staff and nearly 4,000 undergraduate and graduate students in business, computer science and engineering programs.
