David G. Taylor, PhD

I am Associate Professor of Marketing at the Welch College of Business & Technology at Sacred Heart University, as well as Associate Professor of Marketing.

Department of Marketing
Sacred Heart University


My research is primarily in the areas of digital marketing, social media, advertising and branding. I have published in premier journals such as Journal of Business Research, Journal of Advertising Research, Journal of Travel & Tourism Marketing and others.

I am Associate Editor (Americas) for the Journal of Research in Interactive Marketing.


I teach courses at both the undergraduate and graduate level in:

  • Marketing research

  • Consumer behavior

  • Digital marketing

  • Services marketing

  • Marketing management

... and many others.

SHU in Luxembourg

My "home away from home" is Luxembourg, a small but dynamic country in the heart of Europe.  I am Director of Campus Integration for SHU Luxembourg, overseeing graduate programs and undergraduate initiatives, both short-term and the SHU Semester in Luxembourg.  Considered one of the financial centers of Europe, Luxembourg plays an outsized role in European business.

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