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David G. Taylor, PhD

I am Associate Professor and chairperson of the Department of Marketing at Sacred Heart University.

Department of Marketing
Sacred Heart University
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Research

My research is primarily in the areas of digital marketing, social media, advertising and branding. I have published in premier journals such as Journal of Business Research, Journal of Advertising Research, Journal of Travel & Tourism Marketing and others.

I am Associate Editor (Americas) for the Journal of Research in Interactive Marketing.

Teaching

I teach courses at both the undergraduate and graduate level in:

  • Marketing research

  • Consumer behavior

  • Digital marketing

  • Services marketing

  • Marketing management

... and many others.

SHU in Luxembourg

My "home away from home" is Luxembourg, a small but dynamic country in the heart of Europe.  I am Director of Campus Integration for SHU Luxembourg, overseeing graduate programs and undergraduate initiatives, both short-term and the SHU Semester in Luxembourg.  Considered one of the financial centers of Europe, Luxembourg plays an outsized role in European business.

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